Innovative promotions that work : a quick guide to the essentials of effective design /

Cyr, Lisa

Innovative promotions that work : a quick guide to the essentials of effective design / Graphic workshop, innovative promotions that work Lisa L. Cyr. - Gloucester, Mass. Rockport Publishers c2006. - 192 p. ilustrado a color 29 cm. - Graphic workshop .

A la cabeza de la portada: Graphic workshop.

Image and brand brand-building promotions -- Be inspired -- Invitations, announcements, and cards -- The big idea -- Keepsake promotions -- Get production savvy -- Publication and newsletter promotions -- Treading new ground -- Campaigns.

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Artes gráficas ---Técnica
Mercadotecnia ---Innovaciones tecnológicas
Arte comercial ---Historia ---Estados Unidos ---Siglo XXI ---Estudio de casos
Artes gráficas ---Historia ---Estados Unidos ---Siglo XXI ---Estudio de casos
Promoción de ventas ---Estudio de casos
Commercial art ---History ---United States ---21st century ---Case studies
Graphic arts ---History ---United States ---21st century ---Case studies
Sales promotion ---Case studies

NC 998.5 A1 / C97 2006