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Andreasen, Alan R. 1934-

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler - 6th ed. - Upper Saddle River, New Jersey Prentice Hall c2003 - v, 536 p. il. 25 cm.

Kotler's name appears first on the earlier edition.

Incluye referencias bibliográficas e índice.

ISBN: 013041977X

Subjects--Topical Terms:
Nonprofit organizations--Marketing
Organizaciones no lucrativas
Mercadotecnia no lucrativa

LC Class. No.: HF 5415 / A622 2003