Services marketing : peple, technology, strategy /
Lovelock, Christopher H.
Services marketing : peple, technology, strategy / Christopher H. Lovelock - 4th ed. - Upper Saddle River, New Jersey Prentice Hall c2001 - xvii, 717 p. il. 24 cm.
Incluye referencias bibliográficas e índice.
0130173924
Professions--Marketing.
Service industries--Marketing.
Profesiones ---Mercadotecnia
Industrias de servicio ---Mercadotecnia
HF 5415 122 / L68 2001
Services marketing : peple, technology, strategy / Christopher H. Lovelock - 4th ed. - Upper Saddle River, New Jersey Prentice Hall c2001 - xvii, 717 p. il. 24 cm.
Incluye referencias bibliográficas e índice.
0130173924
Professions--Marketing.
Service industries--Marketing.
Profesiones ---Mercadotecnia
Industrias de servicio ---Mercadotecnia
HF 5415 122 / L68 2001