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Electronic commerce 2004 : a managerial perspective / Efraim Turban...[et al.] - Upper Saddle River, New Jersey Pearson Education Pearson Prentice Hall c2004 - xxxviii, 714 p. il. 29 cm.

Incluye referencias bibliográficas e índice.

Introduction to E-commerce and E-marketplaces -- Internet consumer retailing -- Business-to-business E-Commerce -- Other EC models and applications -- EC support services -- EC strategy and implementation -- Application development.

ISBN: 0130094935

LCCN: 2003058019

Subjects--Topical Terms:
Comercio electrónico
Comercio electrónico ---Administración

LC Class. No.: HF 5548.32 / E339.2004