The business of event planning : behind-the-scenes secrets of successful special events

Allen, Judy 1952-

The business of event planning : behind-the-scenes secrets of successful special events - Toronto John Wiley & Sons c2002 - xviii, 329 p. 24 cm.

Incluye índice.

The strategic planning of event design -- Preparing the proposal -- The body of the proposal -- Management fees -- Contractual negotiations with suppliers -- Client contracts -- Safety and security -- Event planning technology tools and everging trends -- Multicultural and foreign event planning -- Event and program branding.

047083188X

2002510660


Eventos especiales ---Planeación

GT 3405 / A54.2002