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Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel - 6a ed. - México International Thomson c2002 - xiv, 751 p. ilustraciones, retratos, tablas 28 cm.

Incluye referencias bibliográficas e índice.

ISBN: 9706861998

Subjects--Topical Terms:
Mercadotecnia
Mercadotecnia ---Administración

LC Class. No.: HF 5415 / L35 2002

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