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Marketing management

Winer, Russell S.

Marketing management - 2nd ed. - Upper Saddle River, NJ Prentice Hall c2004 - xxv, 481 p. il. 29 cm.

Incluye referencias bibliográficas e índice.

ISBN: 0131405470

LCCN: 2002037077

Subjects--Topical Terms:
Mercadotecnia ---Administración

LC Class. No.: HF 5415.13 / W5476.2004

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