Marketing research : an applied approach /
Malhotra, Naresh K.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks - 2nd european ed. - England Pearson Education Limited c2003 - xxi,786 p. il.,retr.,tab. 26 cm.
Incluye índice.
0273657445
Mercadotecnia ---Investigación
HF 5415.2 / M35.2003
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks - 2nd european ed. - England Pearson Education Limited c2003 - xxi,786 p. il.,retr.,tab. 26 cm.
Incluye índice.
0273657445
Mercadotecnia ---Investigación
HF 5415.2 / M35.2003