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Marketing competitivo : un enfoque estratégico

O'Shaughnessy, John

Marketing competitivo : un enfoque estratégico - Madrid, España : Díaz de Santos, 1991 - 603 p. : tbs. ; 24 cm.

ISBN: 84-87189-77-6

Subjects--Topical Terms:
Mercadotecnia ---Administración

LC Class. No.: HF 5415 / 13 O7418

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