Internet, phone, mail, and mixed-mode surveys : the tailored design method /
Dillman, Don A. 1941-
Internet, phone, mail, and mixed-mode surveys : the tailored design method / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian. - Fourth edition - Hoboken Wiley 2014 - xvii, 509 páginas ilustraciones, tablas 26 cm
Revision of the author's Internet, mail, and mixed-mode surveys. Hoboken, N.J. : Wiley & Sons, c2009.
Incluye referencias bibliográficas (páginas 469-490) e índice.
Machine generated contents note: Preface Chapter 1: Sample surveys in our electronic world -- Chapter 2: Reducing people's reluctance to respond to surveys -- Chapter 3: Covering the population and selecting who to survey -- Chapter 4: The fundamentals of writing questions -- Chapter 5: How to write open and closed ended questions -- Chapter 6: Aural versus visual design of questions and questionnaires -- Chapter 7: Ordering questions and testing for question order effects -- Chapter 8: Telephone questionnaires and implementation -- Chapter 9: Web questionnaires and implementation -- Chapter 10: Mail questionnaires and implementation -- Chapter 11: Mixed-mode questionnaires and survey implementation -- Chapter 12: Responding to societal change and preparing for what lies ahead.
"The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website."--
978-1-118-45614-9 (encuadernado)
Encuestas sociales
Colección de datos
Encuestas
Ciencias sociales ---Investigación
Internet ---Encuestas ---Planeación
Teléfonos celulares ---Encuestas ---Planeación
Computación móvil ---Encuestas ---Planeación
Telefonía por Internet
Social surveys
Questionnaires
Data Collection
Questionnaires
SOCIAL SCIENCE / Research
HM 538 / D55 2014
Internet, phone, mail, and mixed-mode surveys : the tailored design method / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian. - Fourth edition - Hoboken Wiley 2014 - xvii, 509 páginas ilustraciones, tablas 26 cm
Revision of the author's Internet, mail, and mixed-mode surveys. Hoboken, N.J. : Wiley & Sons, c2009.
Incluye referencias bibliográficas (páginas 469-490) e índice.
Machine generated contents note: Preface Chapter 1: Sample surveys in our electronic world -- Chapter 2: Reducing people's reluctance to respond to surveys -- Chapter 3: Covering the population and selecting who to survey -- Chapter 4: The fundamentals of writing questions -- Chapter 5: How to write open and closed ended questions -- Chapter 6: Aural versus visual design of questions and questionnaires -- Chapter 7: Ordering questions and testing for question order effects -- Chapter 8: Telephone questionnaires and implementation -- Chapter 9: Web questionnaires and implementation -- Chapter 10: Mail questionnaires and implementation -- Chapter 11: Mixed-mode questionnaires and survey implementation -- Chapter 12: Responding to societal change and preparing for what lies ahead.
"The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website."--
978-1-118-45614-9 (encuadernado)
Encuestas sociales
Colección de datos
Encuestas
Ciencias sociales ---Investigación
Internet ---Encuestas ---Planeación
Teléfonos celulares ---Encuestas ---Planeación
Computación móvil ---Encuestas ---Planeación
Telefonía por Internet
Social surveys
Questionnaires
Data Collection
Questionnaires
SOCIAL SCIENCE / Research
HM 538 / D55 2014