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Psicología de la publicidad

Holzschuher, Ludwig Freiherr von

Psicología de la publicidad - Madrid, España : Rialp, 1966 - 392 p. : il. ; 24 cm. - Colec. La empresa y el hombre ; 30 .

Subjects--Topical Terms:
Propaganda comercial ---Aspectos psicológicos

LC Class. No.: HF 5822 / H64

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