Design currency : understand, define and promote the value of your design work /

Visocky O'Grady, Jennifer

Design currency : understand, define and promote the value of your design work / by Jenn and Ken Visocky O'Grady. - [Berkeley, Calif.] New Riders ©2013 - ix, 229 páginas ilustraciones (color) 23 cm.

Incluye referencias bibliográficas (p. 220-221) e índice.

9780321844927 (paperback) 0321844920 (paperback)


Arte comercial ---Mercadotecnia--Estados Unidos -
Artes gráficas ---Mercadotecnia--Estados Unidos -
Commercial art ---Marketing
Graphic arts ---Marketing

NC 1001 / V586 2013