This is service design thinking : Basics, Tools, Cases /

Stickdorn, Marc

This is service design thinking : Basics, Tools, Cases / Marc Stickdorn, Jakob Schneider. - Hoboken, New Jersey Wiley ©2011 - 373 páginas ilustraciones 24 cm

Incluye referencias bibliográficas (p. 340-365) e índice.

What is service design? -- Who are these service designers? -- How does service design work? -- What are the tools of service design? -- Applied service design -- Deep service design thinking.

978-1-118-15630-8 (paper : alk. paper)


Industrias de servicios ---Administración
Service industries ---Management

HD 9980 .5 / S754 2011