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_aHartley, Robert F. _d1927- |
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_aErrores en el marketing / _cRobert F. Hartley ; traducción de Alejandro Pareja Rodriguez |
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_aMadrid : _bParaninfo, _c1990 |
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_aMercadotecnia - _xE. U. A. - _xEstudio de casos |
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_aPareja Rodriguez, Alejandro, _etr. |
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