000			02116cam a22003858i 4500
001			21283380
003			UIAP
005			20230209172701.0
008			191031s2020 nju o 001 0 eng
020			_z9781119551447 _q(paperback)
020			_a9781119551416 _q(epub)
020			_a9781119551423 _q(adobe pdf)
040			_aUIAP _bspa _erda _cUIAP _dUIAP
050	0	4	_aHD 30 .28 _bB5 2020
100	1		_aBland, David J. _d1976- _eautor
245	1	0	_aTesting business ideas / _cwritten by David J. Bland, Alex Osterwalder.
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc. _c[2020]
264		4	_a©2020
300			_a348 páginas : _bilustraciones ; _c19 x 24 cm.
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
490	0		_aStrategyzer Series
504			_aIncluye índice.
520			_a"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"-- _cReseña del editor.
541	0		_aBibliografía básica _d2023/01/09
650		4	_aPlaneación estratégica
650		4	_aConsumidores _xInvestigación
650		4	_aProductos nuevos
650		0	_aStrategic planning
650		0	_aConsumer research
650		0	_aNew products
700	1		_aOsterwalder, Alexander _eautor
942			_c01
999			_c177045 _d177045