| 000 | 01152cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 19356519 | ||
| 003 | UIAP | ||
| 005 | 20220811170150.0 | ||
| 008 | 161028s2017 njua 001 0 eng | ||
| 020 | _a9781119341208 (encuadernado) | ||
| 020 | _z9781119341147 (epub) | ||
| 020 | _z9781119341062 (ePDF) | ||
| 040 |
_aUIAP _bspa _erda _cUIAP _dUIAP |
||
| 050 | 0 | 0 |
_aHF 5415 _bK665 2017 |
| 100 | 1 |
_aKotler, Philip _eautor |
|
| 245 | 1 | 0 |
_aMarketing 4.0 : _bmoving from traditional to digital / _cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 246 | 3 | _aMarketing four point zero | |
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c[2017] |
|
| 264 | 4 | _a©2017 | |
| 300 |
_axix, 184 páginas : _bilustraciones ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncluye índice. | ||
| 541 | 0 |
_aBibliografía básica _d2022/03/11 |
|
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aMercadotecnia por Internet | |
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aInternet marketing | |
| 700 | 1 |
_aKartajaya, Hermawan _d1947- _eautor |
|
| 700 | 1 |
_aSetiawan, Iwan _eautor |
|
| 999 |
_c176130 _d176130 |
||