000 02621nam a22002897a 4500
003 UIAP
005 20250326121131.0
008 220503b2017 gw o||||rb||| 001 0 ger d
020 _a 9783836563079
040 _a UIAP
_b spa
_c UIAP
_e rda
_d DLC
_d UIAP
050 _aNC 998
_bH57 2017
245 1 4 _a The history of graphic design. Vol. 1, 1890-1959
260 _a Köln, Alemania : Taschen
_c 2017
300 _a 480 páginas
_b ilustraciones
_c 38 cm
336 _a text
_2 rdacontent
337 _a unmediated
_2 rdamedia
338 _a volume
_2 rdacarrier
520 _a "This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organised chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters). With his sweeping knowledge of the field, Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined." -- Provided by publisher. A visual history = Eine visuelle Geschichte = Une histoire visuelle -- Pre-history of grahic design = Vorgeschichte des Grafikdesigns = Préhistoire du graphisme -- 1890-1899 -- 1900-1909 -- 1910-1919 -- 1920-1929 -- 1930-1939 -- 1940-1949 -- 1950-1959.
504 _a Incluye referencias bibliográficas (páginas 471-473) e índice.
541 0 _a Bibliografía Básica
_d 2021/11/04
_h 0.00
650 4 _a Artes gráficas
_x Historia
_910628
650 4 _a Artes graficas
_92523
650 4 _a Obras pictóricas
_9181402
700 1 _a Müller, Jens
_d 1982-
_9181403
700 1 _a Wiedemann, Julius
_9181404
999 _c175815
_d175815