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| 001 | CIA01000000000000000077891 | ||
| 005 | 20220227193610.0 | ||
| 008 | 041208t20052005ohuaf r 001 0 eng d | ||
| 900 | _aBK | ||
| 020 | _a032423693X | ||
| 020 | _a0324201605 (book + InfoTrac) | ||
| 040 |
_aUIA P _bspa _cUIA P |
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| 050 | 4 |
_aHF 5415 2 _bC48 2005 |
|
| 100 | 1 | _aChurchill, Gilbert A. | |
| 245 | 1 | 0 |
_aMarketing research : _bmethodological foundations / _cGilbert A. Churchill, Jr., Dawn Iacobucci. |
| 250 | _a9th ed. | ||
| 260 |
_aMason, Ohio _bThomson _bSouth-Western _cc2005 |
||
| 300 |
_axxii, 697 p. _bil., gráficas, tablas _c26 cm. |
||
| 504 | _aIncluye apéndices e índice. | ||
| 650 | 4 | _aInvestigación de mercado | |
| 650 | 4 |
_aMercadotecnia - _xInvestigación |
|
| 700 | 1 | _aIacobucci, Dawn | |
| 903 |
_aOSCAR _b50 _c20090306 _lCIA01 _h1044 |
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| 903 |
_aPABLO _b50 _c20090313 _lCIA01 _h1530 |
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