000			01467cam a22003134a 4500
001			CIA01000000000000000075846
005			20220227193441.0
008			060303t20062006nyua b 001 0 eng
900			_aBK
020			_a1401302378
040			_aDLC _cDLC _dBAKER _dC#P _dVP@ _dIXA _dCVM _dYDXCP _dOCLCQ _dYBM _dDLC _dUIA P
050		4	_aHF 5415 127 _bA53
100	1		_aAnderson, Chris _d1961- .
245	1	4	_aThe long tail : _bwhy the future of business is selling less of more.
260			_aNew York _bHyperion _cc2006
300			_axii, 238 p. _bil. _c25 cm.
504			_aIncluye referencias bibliográficas e índice.
505	0		_tThe long tail -- _tThe rise and fall of the hit -- _tA short history of the long tail -- _tThe three forces of the long tail -- _tThe new procedures -- _tThe new markets -- _tThe new tastemakers -- _tLong tail economics -- _tThe short head -- _tThe paradise of choice -- _tNiche culture -- _tThe infinite screen -- _tBeyond entertainment -- _tLong tail rules -- _tCoda: tomorrow's tail.
650		0	_aMarket segmentation.
650		0	_aInternet marketing.
650		0	_aMarketing - _xTechnological innovations.
650		4	_aSegmentación del mercado.
650		4	_aMercadotecnia en Internet.
650		4	_aMercadotecnia - _xInnovaciones tecnológicas.
903			_aLUCERO _b50 _c20070709 _lCIA01 _h1209
903			_aLUCERO _b50 _c20070709 _lCIA01 _h1214
903			_aJUANJOSE _b50 _c20071130 _lCIA01 _h1345
903			_c20141127 _lCIA01 _h2301
999			_c162830 _d162830