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008			020531t20022002cau b 001 0 eng
900			_aBK
010			_a2002008577
020			_a0787960896
040			_aDLC _cDLC _dDLC _dUIA P
050		4	_aHG 177 _bB874 2002
100	1		_aBurnett, Ken _d1950-
245	1	0	_aRelationship fundraising : _ba donor-based approach to the business of raising money / _cKen Burnett ; foreword by Jennie Thompson
250			_a2nd ed.
260			_aSan Francisco, California _bJossey-Bass _cc2002
300			_axxxiv, 350 p. _c24 cm.
440		0	_aJossey-Bass nonprofit and public management series
504			_aIncluye referencias bibliográficas e índice.
505	0		_tMuch More Than Raising Money -- _tProud to Be a Fundraiser -- _tThe Essence of Good Fundraising -- _tThe Vital Ingredients for Success -- _tUnderstanding Your Donors -- _tLearning from Recent Research -- _tAvoiding Common Errors and Pitfalls -- _tBuilding Better Friendships Through Marketing -- _tMaking and Keeping Friends -- _tKeeping in Touch with Your Donors -- _tCreative Approaches to Relationship Building -- _tBequest Marketing: The Last Great Fundraising Opportunity -- _tKeeping Up with Change -- _tFundraising for the Twenty-First Century.
650		4	_aObtención de fondos
650		4	_aNegocios
856	4	0	_zInformación biográfica de los colaboradores _uhttp://www.loc.gov/catdir/bios/wiley043/2002008577.html
856	4	0	_zDescripción _uhttp://www.loc.gov/catdir/description/wiley036/2002008577.html
856	4	0	_zTabla de contenidos _uhttp://www.loc.gov/catdir/toc/wiley023/2002008577.html
903			_aLUCERO _b20 _c20060324 _lCIA01 _h1254
903			_aJUANJOSE _b30 _c20060428 _lCIA01 _h1926
903			_c20141127 _lCIA01 _h2301
999			_c160603 _d160603