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| 050 | 4 |
_aHF 5415 5 _bD93 2002 |
|
| 100 | 1 | _aDyché, Jill | |
| 245 | 1 | 4 |
_aThe CRM handbook : _ba business guide to customer relationship management |
| 260 |
_aBoston _bAddison Wesley _cc2002 |
||
| 300 |
_axxiv, 307 p. _bil. _c24 cm. |
||
| 440 | 0 | _aAddison-Wesley information technology series | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 505 | 0 |
_tDefining CRM. _tHello, goodbye: the new spin on customer loyalty -- _tCRM in marketing -- _tCRM and customer service -- _tSales force automation -- _tCRM in e-business -- _tAnalytical CRM -- _tDelivering CRM. _tPlanning your CRM program -- _tChoosing your CRM tool -- _tManaging your CRM project. |
|
| 650 | 4 |
_aRelaciones con los clientes - _xAdministración |
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| 903 |
_aLUCERO _b20 _c20060307 _lCIA01 _h1504 |
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| 903 |
_aJUANJOSE _b30 _c20060509 _lCIA01 _h2005 |
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