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008			020528t20032003ilu b 001 0 eng
900			_aBK
010			_a2002074357
020			_a0877573018
040			_aDLC _cDLC _dUIA P
050		4	_aHF 5415 125 _bM492 2003
100	1		_aMyers, James H.
245	1	0	_aManagerial applications of multivariate analysis in marketing / _cJames H. Myers and Gary M. Mullet
260			_aChicago, Illinois _bAmerican Marketing Association _cc2003
300			_axix, 395 p. _bil., tbs. _cIncluye índice.
504			_aIncluye referencias bibliográficas e índice.
505	0		_tIntroduction to multivariate statistical analysis - _tSome basic concepts and definitions -- _tDependence methods. _tBasic regression analysis: linear - _tBasic regression analysis: nonlinear - _tMultiple regression analysis - _tLogistic regression - _tDiscriminant analysis and canonical analysis - _tConjoint analysis: full-profile and pairwise trade-offs - _tConjoint analysis: choice models - _tInteraction detection methods: AID and CHAID -- _tInterdependence methods. _tFactor analysis - _tCluster analysis: hierarchical clustering - _tCluster analysis: partition clustering - _tCorrespondence analysis - _tStructural equation models - _tMultidimensional scaling of similarities data -- _tPutting it all together. _tSqueezing more useful information out of expensive consumer surveys.
650		4	_aMercadotecnia - _xMétodos estadísticos
650		4	_aMercadotecnia - _xProcesamiento de datos
650		4	_aAnálisis multivariados
650		4	_aMercadotecnia - _xAdministración
700	1		_aMullet, Gary M.
903			_aLUCERO _b20 _c20060203 _lCIA01 _h1147
903			_aJUANJOSE _b30 _c20060315 _lCIA01 _h1344
903			_c20141127 _lCIA01 _h2301
999			_c160236 _d160236