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_aHF 5415 2 _bA34 2004 |
|
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, V. Kumar, George S. Day |
| 250 | _a8th ed. | ||
| 260 |
_aNew York _bJohn Wiley & Sons _cc2004 |
||
| 300 |
_axvii, 774 p. _bil. _c26 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 505 | 0 |
_tThe nature and scope of marketing research -- _tData collection -- _tData analysis -- _tSpecial topics in data analysis -- _tApplications. |
|
| 650 | 0 |
_aMercadotecnia - _xInvestigación - _xMetodología |
|
| 700 | 1 | _aKumar, V. | |
| 700 | 1 | _aDay, George S. | |
| 856 | 4 | 0 |
_zPublisher description _uhttp://www.loc.gov/catdir/description/wiley039/2003057663.html |
| 856 | 4 | 0 |
_zTable of contents _uhttp://www.loc.gov/catdir/toc/wiley032/2003057663.html |
| 903 |
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