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| 001 | CIA01000000000000000072276 | ||
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| 900 | _aBK | ||
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| 040 |
_aUIA_P _bspa _cUIA_P |
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| 050 | 4 |
_aHF 5415.13 _bK6718.2006 |
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| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, New Jersey _bJohn Wiley & Sons _cc2006 |
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| 300 |
_axxxix, 672 p. _bil. _c27 cm. |
||
| 500 | _aPearson International Edition | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 505 | 0 |
_tUnderstanding marketing management -- _tCapturing marketing insights -- _tConnecting with customers -- _tBuilding strong brands -- _tShaping the market offerings -- _tDelivering value -- _tCommunicating value -- _tCreating successful long-term growth. |
|
| 650 | 4 |
_aMercadotecnia - _xAdministración |
|
| 700 | 1 |
_aLane Keller, Kevin _d1956- |
|
| 856 | 4 | 0 |
_zTable of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html |
| 903 |
_aLUCERO _b20 _c20050920 _lCIA01 _h1351 |
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