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900			_aBK
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040			_aDLC _cDLC _dDLC _dUIA P
050	0	0	_aHF 5415.1263 _bV58.2002
100	1		_aVitale, Robert P.
245	1	0	_aBusiness to business marketing : _banalysis & practice in a dynamic environment / _cRobert P. Vitale, Joseph J. Giglierano
260			_aMason, Ohio _bSouth-Western _bThomson Learning _cc2002
300			_axxiii, 534 p. _bil. _c26 cm.
504			_aIncluye referencias bibliográficas e índice.
505	0		_tIntroduction to Business to Business Marketing -- _tClassifying Customers, Organizations, and Markets -- _tOrganizational Buying and Buyer Behavior -- _tThe Legal and Political Environment -- _tConcepts and Context Of Business Strategy -- _tAssessing and Forecasting Markets -- _tSegmenting, Targeting and Positioning -- _tPlanning and Positioning The Value Offering -- _tInnovation and Competitiveness -- _tPricing Policies -- _tBusiness-To-Business Selling -- _tChannel Relationships -- _tCommunicating With The Market -- _tBusiness Ethics and Crisis Management.
650		4	_aMercadotecnia industrial
700	1		_aGiglierano, Joseph J.
903			_aLUCERO _b20 _c20050920 _lCIA01 _h1255
903			_aLUCERO _b20 _c20050920 _lCIA01 _h1255
903			_aJUANJOSE _b30 _c20051005 _lCIA01 _h2005
903			_aALEPH14 _b30 _c20051220 _lCIA01 _h1430
903			_c20141127 _lCIA01 _h2301
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