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_aHF 5415.13 _bP3818.2002 |
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| 100 | 1 | _aParmerlee, David | |
| 245 | 1 | 3 |
_aLa prepraración del plan de marketing : _bdesde la fijación de objetivos y formulación de previsiones a la presentación y control del plan |
| 260 |
_aBarcelona _bGestión 2000 _c2002 _bNTC Contemporary Publishing Group |
||
| 300 |
_a207 p. _btabs. _c26 cm. |
||
| 440 | 0 | _aAmerican Marketing Association | |
| 534 |
_nTraducción de: _tPreparing the marketing plan. |
||
| 650 | 4 |
_aMercadotecnia - _xPlanificación |
|
| 650 | 4 |
_aMercadotecnia - _xAdministración |
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