000 00656nam a2200217 04500
001 CIA01000000000000000053121
005 20220227191709.0
008 991125c19971997mx 000 0 eng u
900 _aBK
020 _a0-446-52094-2
035 _a053799
050 0 4 _aHD 9980
_b5 B425
100 1 _aBeckwith, Harry
245 1 0 _aSelling the invisible :
_ba field guide to modern marketing
260 _aNew York, Estados Unidos :
_bWarner Books,
_c1997
300 _a252 p. ;
_c20 cm.
650 4 _aMercadotecnia
903 _aLOGICAT
_b20
_c20040112
_lCIA01
_h1415
903 _aALEPH14
_b30
_c20051220
_lCIA01
_h1425
903 _c20141127
_lCIA01
_h2301
999 _c140384
_d140384