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_aHF 5415 _b122 L684 1997 |
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 | _aMercadotecnia de servicios |
| 250 | _a3a ed. | ||
| 260 |
_aMéxico : _bPrentice-Hall : Pearson Educación : Addison Wesley, _c1997 |
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| 300 |
_a661 p. : _bil., retrs. ; _c24 cm. |
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| 650 | 4 |
_aMarketing - _xProfesión |
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| 650 | 4 | _aPublicidad industrial | |
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