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008			020722t20032003maua b 001 0 eng
020			_a1578518261
040			_aDLC _cDLC _dDLC _dUIA P
050		4	_aHF 5415 32 _bZ35
100	1		_aZaltman, Gerald
245	1	0	_aHow customers think : _bessential insights into the mind of the market
260			_aBoston, Massachusetts _bHarvard Business School Press _cc2003
300			_axxii, 323 p. _bil. _c25 cm.
504			_aIncluye referencias bibliográficas e índice.
505	0		_aPart I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.
650		0	_aConsumer behavior _xPsychological aspects.
650		0	_aConsumers _xPsychology.
650		0	_aMarketing _xPsychological aspects.
650		0	_aCreative thinking.
650		4	_aComportamiento del consumidor - _xAspectos psicológicos
650		4	_aConsumidores - _xPsicología
650		4	_aMercadotecnia - _xAspectos psicológicos
650		4	_aPensamiento creativo
903			_aLOGICAT _b20 _c20040112 _lCIA01 _h1405
903			_aALEPH14 _b30 _c20051220 _lCIA01 _h1416
903			_aLUCERO _b50 _c20070823 _lCIA01 _h1029
903			_aJUANJOSE _b50 _c20070830 _lCIA01 _h0940
903			_c20141127 _lCIA01 _h2300
902			_aPoesías
999			_c102991 _d102991