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		Comportamiento del consumidor / Michael R. Solomon ; traducción, María Jesús Herrero Díaz ; revisión técnica Laura Alicia Calleros Torre. by Solomon, Michael R [ autor] Herrero Díaz, María Jesús [ traductor] Calleros Torre, Laura Alicia [ editor] Edition: Decimoprimera edición Material type: Text; Literary form: Not fiction Language: spa Original language: eng Publisher: Ciudad de México Pearson Educación de México 2017 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .32 S618 2017. Place hold Add to cart (remove)
		Contagious : why things catch on / Jonah Berger. by Berger, Jonah [autor] Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : Simon & Schuster, c2016 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .153 B46 2016. Place hold Add to cart (remove)
		Go logo! : a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato. by Cato, Mac Material type: Text; Format: print ; Literary form: Not fiction Publication details: Beverly Rockport c2010 Online access: TABLA DE CONTENIDO: HACER CLIC AQUÍ PARA VER EL SITIO WEB Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .1255 C38 2010, ... Place hold Add to cart (remove)
		Tendencias : qué son, cómo identificarlas, en qué fijarnos, cómo leerlas / Martin Raymond ; traductora: Alicia Martínez Yuste. by Raymond, Martin, 1961- [autor] Martínez Yuste, Alicia [traductor] Edition: Primera edición Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: Barcelona Promopress 2010 ©2010 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .32 R3918 2010. Place hold Add to cart (remove)
		Consumption and everyday life / Mark Paterson. by Paterson, Mark, 1972- [autor] Series: New sociology series Edition: 1st edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2006, [Reprinted, 2010] Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .32 P37 2010. Place hold Add to cart (remove)
		Compradicción : verdades y mentiras de por qué las personas compran / Martin Lindstrom ; traducción Adriana de Hassan. by Lindström, Martin, 1970- Arías de Hassan, Adriana [traductor] Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: Bogota Norma ©2009 [tercera reimpresión 2009] Other title: Compradicción (buy-ology) Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HF 5415 .126 L5618 2013, ... Place hold Add to cart (remove)
		How customers think : essential insights into the mind of the market by Zaltman, Gerald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Massachusetts Harvard Business School Press c2003 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 32 Z35. Place hold Add to cart (remove)