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		De la publicidad a la comunicación persuasiva integrada : estrategia y empatía / Araceli Castelló-Martínez, Cristina del Pino-Romero. by Castelló Martínez, Araceli, 1981- [ autor] Pino Romero, Cristina del [autor] Series: Libros profesionales de empresa Edition: Primera edición Material type: Text; Literary form: Not fiction Publisher: Pozuelo de Alarcón, Madrid : ESIC, Business & Marketing School, 2019 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HM 1196 C37 2019. Place hold Add to cart (remove)
		Convencer a la gente contando historias : el nuevo arte de la persuasión / Richard Maxwell, Robert Dickman ; traducción Natalia Rodríguez Martín. by Maxwell, Richard [autor] Dickman, Robert [autor] Rodríguez Martín, Natalia [traductor] Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México Planeta 2010 Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5438 .25 M3918 2010, ... Place hold Add to cart (remove)
		Márketing político : arte y ciencia de la persuasión en democracia by Martín Salgado, Lourdes Series: Papeles de comunicación. 37 Edition: 2a ed. Material type: Text; Literary form: Not fiction Publication details: Barcelona, España Paidós Ibérica c2002 Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: JF 2112 P8 M37 2002, ... Place hold Add to cart (remove)
		Persuasión de masas : psicología y efectos de las comunicaciones sociopolíticas y comerciales / José Luis León. by León, José Luis Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bilbao Deusto 1992 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HM 259 L46 1992. Place hold Add to cart (remove)
		Teoría y práctica de la propaganda / Edmundo González Llaca. by González Llaca, Edmundo [autor] Series: Tratados y manuales Grijalbo Material type: Text; Literary form: Not fiction Publication details: México Grijalbo 1981 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: PN 4785 G65. Place hold Add to cart (remove)
		La Persuasión en la comunicación : teoría y contexto / prólogo de Gerald R. Miller by Kelley Reardon, Kathleen Miller, Gerald R Series: Paidós Comunicación Material type: Text; Format: print ; Literary form: Not fiction Publication details: España : Paidós, 1981 Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: BF 637 P4 R43, ... Place hold Add to cart (remove)