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		Una metodología multicriterio para el diseño de nuevos productos basada en las preferencias del consumidor / Juan Carlos Leyva López, Juan Francisco Figueroa Pérez, Pavel Anselmo Álvarez Carrillo, Jesús Jaime Solano Noriega. by Leyva López, Juan Carlos [autor] Figueroa Pérez, Juan Francisco [autor] Alvarez Carrillo, Pavel Anselmo [autor] Solano Noriega, Jesús Jaime [autor] Edition: Primera edición Material type: Text; Literary form: Not fiction Publisher: Los Mochis, Sinaloa, México : Universidad Autónoma de Occidente ; Ciudad de México : Juan Pablos Editor, 2020 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .32 M48. Place hold Add to cart (remove)
		Etnografía para marcas y nuevos negocios : be curious / Marcela Reynolds. by Reynolds, Marcela [autor] Series: Lcrj\2019apero Edition: Primera edición Material type: Text; Format: print ; Literary form: Not fiction Publication details: Buenos Aires, Argentina La Crujía Ediciones 2011 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .2 R49 2011. Place hold Add to cart (remove)
		Go logo! : a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato. by Cato, Mac Material type: Text; Format: print ; Literary form: Not fiction Publication details: Beverly Rockport c2010 Online access: TABLA DE CONTENIDO: HACER CLIC AQUÍ PARA VER EL SITIO WEB Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .1255 C38 2010, ... Place hold Add to cart (remove)
		Tendencias : qué son, cómo identificarlas, en qué fijarnos, cómo leerlas / Martin Raymond ; traductora: Alicia Martínez Yuste. by Raymond, Martin, 1961- [autor] Martínez Yuste, Alicia [traductor] Edition: Primera edición Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: Barcelona Promopress 2010 ©2010 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .32 R3918 2010. Place hold Add to cart (remove)
		No cover image available Los personajes como instrumentos de influencia en las decisiones de compra en los jóvenes [archivo de computadora]. by Morales Cobos, Xenia Elizabeth Universidad Iberoamericana Puebla Departamento Económico-Administrativo Material type: Computer file; Format: electronic Publication details: México UIA 2008 Dissertation note: Tesis : Tesina (Lic. en Mercadotecnia) UIA Puebla. Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: X5 M08 8052. Place hold Add to cart (remove)
		Conducta real del consumidor y marketing efectivo / Ildefonso Grande. by Grande Esteban, Ildefonso, 1954- Series: Libros profesionales de empresa Material type: Text; Literary form: Not fiction Publication details: Madrid, España ESIC 2006 Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 32 G727 2006, ... Place hold Add to cart (remove)
		Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción, Jorge Luis Blanco y Correa Magallanes ; revisión técnica: Yasmín López Taymani, Jean Domete Nicolesco. by Peter, J. Paul Olson, Jerry C [autor] Blanco y Correa Magallanes, Jorge Luis [traductor] López Taymani, Yasmín [editor] Domete Nicolesco, Jean [editor] Edition: 7a ed. Material type: Text; Literary form: Not fiction Language: Spanish Original language: English Publication details: México McGraw Hill Interamericana 2006 Other title: Consumer behavior and marketing strategy. Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415.3 P47 C618 2006, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1). Place hold Add to cart (remove)
		Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk by Schiffman, Leon G Kanuk, Leslie Lazar Edition: 8th ed. Material type: Text; Literary form: Not fiction Publication details: Upper Saddle River, NJ Pearson Education c2004 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.32 S35.2004. Place hold Add to cart (remove)
		How customers think : essential insights into the mind of the market by Zaltman, Gerald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Massachusetts Harvard Business School Press c2003 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 32 Z35. Place hold Add to cart (remove)
		Comportamiento del consumidor / Roger D. Blackwell, Paul W. Miniard, James F. Engel by Blackwell, Roger D Miniard, Paul W Engel, James F Series: Económico-administrativos Edition: 9a ed. Material type: Text; Literary form: Not fiction Publication details: México International Thomson c2002 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.32 B53.2002. Place hold Add to cart (remove)