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La Comunicación en la mercadotecnia by
  • Rowe, Kenneth L
  • Zavotsky E., Ma. Elena [tr.]
Series: Curso práctico de mercadotecnia Mc Graw-Hill ; 3
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1986
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 C8 3.

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Investigación de mercados by
  • Harris, Earl Edward, 1931-
  • Corona Rodríguez de Contín, Hortensia, trad
Series: Curso práctico de mercadotecnia Mc Graw-Hill ; 1
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1985
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 C8 1985.

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