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El plan de márketing : procedimiento, formularios, estrategia y técnica William A. Cohen. by
  • Cohen, William A, 1937- [autor]
Series: Biblioteca Empresarial : Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España Deusto 1993
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M3744 C7.

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El Merchandising: rentabilidad y gestión del punto de venta by
  • Masson, J.E
  • Wellhoff, A., coaut
Series: Biblioteca Empresarial : Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Deusto, 1991
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M3744 M3.

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