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Investigación de mercados : en un ambiente de información digital / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; revisión técnica, Judith Cavazos Arroyo, María Andrea Trujillo León ; traducción, Enrique Palos Báez, José Francisco Javier Dávila Martínez. by
- Hair, Joseph F
- Bush, Robert P [autor]
- Ortinau, David J [autor]
- Cavazos Arroyo, Judith [colaborador]
- Trujillo Léon, María Andrea [colaborador]
- Palos Báez, Enrique [traductor]
- Dávila Martínez, José Francisco Javier [traductor]
Edition: 4a ed.
Material type:  Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México McGrawHill 2010
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415. 2 H3518 2010.
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Marketing estratégico / [autores]: Orville C. Walker Jr., Harper W. Boyd, Jr., John Mullins, Jean-Claude Larréché ; traducción, Enrique Palos Báez. by
- Walker, Orville C
- Walker, Orville C [autor]
- Boyd, Harper W [autor]
- Mullins, John W. John Walker [autor]
- Larréché, Jean-Claude [autor]
- Palos Báez, Enrique [traductor]
Edition: Cuarta edición
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México McGraw-Hill Interamericana 2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .13 M3518 2005.
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