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MKTG : marketing / Lamb, Hair, McDaniel ; traducción Pilar Mascaró Sacristán, Mara Paulina Suárez Moreno. by
- Lamb, Charles W [autor]
- Hair, Joseph F [autor]
- McDaniel, Carl D [autor]
- Mascaró Sacristán, Pilar [traductor]
- Suárez Moreno, Mara Paulina [traductor]
Edition: Séptima edición
Material type:  Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México Cengage Learning 2014 ©2014
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 L3518 2014.
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Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisión técnica: Ma. de los Ángeles Ramos Solano, Irma López Espinosa, Roberto Garza-Castillón Cantú. by
- Lamb, Charles W
- Hair, Joseph F [autor]
- McDaniel, Carl D [autor]
- Mesa Staines, Guadalupe [traductor]
- Mauri Hernández, Martha Elsa traductor
- Ramos Solano, María de los Angeles [colaborador]
- López Espinosa, Irma [colaborador]
- Garza Castillón Cantú, Roberto [colaborador]
Edition: 8a ed.
Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México Cengage Learning ©2011
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 L35 2011.
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Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by
- Lamb, Charles W
- Hair, Joseph F
- McDaniel, Carl D
Edition: 8a ed.
Material type: Text; Literary form:
Not fiction
Publication details: México Cengage Learning c2006 [Reimp. 2008]
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 L35 2006, ...
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The world of business / Lawrence J. Gitman, Carl McDaniel by
- Gitman, Lawrence J
- McDaniel, Carl D
Edition: 2nd ed.
Material type: Text; Literary form:
Not fiction
Publication details: Ohio South-Western College Publishing c1995
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 70 U5 G53.1995.
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