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Investigación de mercados : en un ambiente de información digital / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; revisión técnica, Judith Cavazos Arroyo, María Andrea Trujillo León ; traducción, Enrique Palos Báez, José Francisco Javier Dávila Martínez.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: México McGrawHill 2010Edition: 4a edDescription: xxii, 651 páginas ilustraciones, organigramas, gráficas, tablas 27 cmContent type:
  • texto
Media type:
  • sin medio
Carrier type:
  • volumen
ISBN:
  • 9786071502902
  • 607150290X
Subject(s): LOC classification:
  • HF 5415. 2 H3518 2010
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415. 2 H3518 2010 (Browse shelf(Opens below)) Available 087499

Incluye referencias bibliográficas (p. 627-634) e índices.

Publicado originalmente en inglés: Marketing research : in a digital information environment. -- 4th ed. -- NY : McGrawHill, ©2009.

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