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Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg. by
  • Schnarch Kirberg, Alejandro
Series: Serie Universitaria
Edition: Sexta edición
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bogotá, Colombia McGraw-Hill Interamericana 2014
Availability: Items available for loan: Biblioteca Pedro Arrupe (4)Call number: HF 5415 .153 S343 2014, ...

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Marketing para Pymes : un enfoque para latinoamérica / Alejandro Schnarch Kirberg. by
  • Schnarch Kirberg, Alejandro
Edition: Primera edición
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México Alfaomega Grupo Editor 2013
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .13 S36 2013, ...

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