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Services marketing : peple, technology, strategy / Christopher H. Lovelock by
  • Lovelock, Christopher H
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey Prentice Hall c2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L68 2001.

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Mercadotecnia de servicios by
  • Lovelock, Christopher H
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Prentice-Hall : Pearson Educación : Addison Wesley, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L684 1997.

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Services marketing by
  • Lovelock, Christopher H
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : Prentice-Hall, 1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L68 1996.

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