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Márketing directo Series: Colec. Biblioteca de diseño
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Gustavo Gili : Rockport Publishers, 1998
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 M3718.

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Intelligent enterprise [publicación periódica] : for managers of business-critical application and data
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : Miller Freeman, 1998
Availability: Items available for loan: Biblioteca Pedro Arrupe (6).

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Mercadotecnia de servicios by
  • Lovelock, Christopher H
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Prentice-Hall : Pearson Educación : Addison Wesley, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L684 1997.

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Tácticas aplicadas de marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Díaz de Santos, 1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 62 G8538 T32.

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Internacional advertising: communicating across cultures by
  • Mueller, Barbara
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : Wadsworth, 1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5823 M8.

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Services marketing by
  • Lovelock, Christopher H
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : Prentice-Hall, 1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L68 1996.

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Objetivo: rentabilidad Series: Guías de Gestión de la Pequeña Empresa
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid : Díaz de Santos, 1995
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 62 G8538 O24.

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Business : the world of by
  • Gitman, Lawrence J
  • MCDaniel, Carl, coaut
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : South-Western Publishing, 1995
Availability: Not available: Biblioteca Pedro Arrupe: Damaged (1).

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Los Secretos del merchandising activo : o cómo ser el número 1 en el punto de venta by
  • Salén, Henrik
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Díaz de Santos, 1994
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 S42 S35.

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El Servicio al cliente: guía para mejorar la atención y la asistencia by
  • Peel, Malcolm
Series: Biblioteca Empresarial : Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Deusto, 1993
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M3744 P4.

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