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		IMC, the next generation : five steps for delivering value and measuring financial returns / by Don E. Schultz, Heidi F. Schultz by Schultz, Don E Schultz, Heidi F [coaut.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill c2004 Online access: Contributor biographical information Publisher description Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 S3595 2003. Place hold Add to cart (remove)
		The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher. by Smith, D. V. L. David Van Lloyd Fletcher, J. H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, Eng. New York Wiley c2004 Other title: Art and science of interpreting market research evidence Online access: TABLA DE CONTENIDO: HACER CLIC AQUÍ PARA VER EL SITIO WEB Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .2 S558 2004. Place hold Add to cart (remove)
		How customers think : essential insights into the mind of the market by Zaltman, Gerald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Massachusetts Harvard Business School Press c2003 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 32 Z35. Place hold Add to cart (remove)
		Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler by Andreasen, Alan R, 1934- Kotler, Philip [coaut.] Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, New Jersey Prentice Hall c2003 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 A622 2003. Place hold Add to cart (remove)
		El secreto de mercadotecnia más sabido del mundo : levante su negocio con la mercadotecnia de-boca-en-boca / Ivan R. Misner ; traducción: Raúl Fernández. by Misner, Ivan R, 1956- [autor] Fernández, Raúl [traductor] Edition: Primera edición Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México Diana 2002 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .122 M5818 2002. Place hold Add to cart (remove)
		The idea of political marketing / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor by O'Shaughnessy, Nicholas J, 1954- Henneberg, Stephan C. M Series: Praeger series in political communication Material type: Text; Format: print ; Literary form: Not fiction Publication details: Westport, Connecticut Praeger c2002 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: JF 2112 C3 I34 2002. Place hold Add to cart (remove)
		No cover image available Marketing ambiental : evaluación y comparación del conocimiento ambiental en administración de empresas entre los planteles Golfo Centro y Santa Fe by Blancas Suárez, Paula Andrea Rodríguez Palomino, Lorena Alicia, coaut Material type: Text; Format: print ; Literary form: Not fiction Publication details: Puebla, México : s.n., 2001 Dissertation note: Tesis (Lic. en Administración de Empresas) UIA GC Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: X5 A01 3862. Place hold Add to cart (remove)
		Services marketing : peple, technology, strategy / Christopher H. Lovelock by Lovelock, Christopher H Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, New Jersey Prentice Hall c2001 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L68 2001. Place hold Add to cart (remove)
		International marketing / Philip R. Cateora, John L. Graham. by Cateora, Philip R Graham, John L Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Irwin/McGraw-Hill c1999 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009 5 C358 1999. Place hold Add to cart (remove)
		Respuestas! : una guía completa del marketing directo efectivo by Geller, Lois K Series: Paidós empresa ; 62 Material type: Text; Format: print ; Literary form: Not fiction Publication details: España : Paidós, 1998 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 13 G4518. Place hold Add to cart (remove)

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