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La estrategia CRM : las claves para aumentar y fidelizar a la clientela / por Antoine Delers, en colaboración con Anne-Christine Cadiat ; traducido por Marina Martín Serra. by
  • Delers, Antoine [autor]
  • Cadiat, Anne-Christine [autor]
  • Martín Serra, Marina [traductor]
Series: Economía y empresa
Material type: Text Text; Literary form: Not fiction
Publication details: Lexington, KY 50Minutos.es 2019 ©2017
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .5 D418 2019.

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MKTG : marketing / Charles W. Lamb, Joe F. Hair, Carl McDaniel ; traducción: María del Pilar Carril Villarreal, Consuelo García Álvarez. by
  • Lamb, Charles W [ autor]
  • Hair, Joseph F [ autor]
  • McDaniel, Carl D. 1941- [ autor]
  • Carril Villarreal, María del Pilar [ traductor]
  • García Álvarez, Consuelo [ traductor]
Edition: Octava edición
Material type: Text Text; Literary form: Not fiction
Language: spa Original language: eng
Publication details: México Cengage Learning [2019] ©2019
Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HF 5415 L3518 2019, ...

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El ROI de marketing y ventas : cálculo y utilidad, nuevo estandar de rendimiento / Pablo Turletti. by
  • Turletti, Pablo [autor]
Edition: Primera edición
Material type: Text Text; Literary form: Not fiction
Ciudad de México Madrid Alfaomega Grupo Editor ; ESIC 2019
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 415 T83 2019.

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El neurocomprador : cambie radicalmente la efectividad de sus acciones de shopper marketing / César Valencoso; Cristina Matesanz. by
  • Valencoso, César [ autor]
  • Matesanz, Cristina [ autor]
Series: Ventas
Material type: Text Text; Literary form: Not fiction
Publisher: Barcelona Profit Editorial, D.L. 2019 ©2019
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .32 V35 2019.

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Gestión de la comunicación : un enfoque integral / Josefa Delia Martín Santana; María Cristina Olarte Pascual; Eva Marina Reinares Lara; Pedro Reinares Lara; Rocío Samino García. by
  • Martín Santana, Josefa Delia [ autor]
  • Olarte Pascual, María Cristina [ autor]
  • Reinares Lara, Eva Marina [ autor]
  • Reinares Lara, Pedro [ autor]
  • Samino García, Rocío [ autor]
Series: Libros profesionales de empresa
Edition: Primera edición
Material type: Text Text; Literary form: Not fiction
Publisher: Torrejón de Ardoz (Madrid) ESIC Editorial 2019
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .123 M37 2019.

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Community manager : la guía definitiva / María Lázaro Ávila. by
  • Lázaro Ávila, María [ autor]
Series: Social business. Social media
Material type: Text Text; Literary form: Not fiction
Publisher: Madrid : Anaya Multimedia, 2019
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .1265 L39 2019.

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Identity designed : the definitive guide to visual branding / David Airey. by
  • Airey, David [ autor ]
Edition: Primera edición
Material type: Text Text; Literary form: Not fiction
Publication details: China Rockport Publishers, ©2019
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 A57 2019 .

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Disruptive branding : how to win in times of change / Jacob Benbunan; Gabor Schreier; Benjamin Knapp. by
  • Benbunan, Jacob [ autor ]
  • Benbunan, Jacob
  • Schreier, Gabor
  • Knapp, Benjamin
Edition: Primera edición
Material type: Text Text; Literary form: Not fiction
Publication details: London ; New York Kogan Page 2019
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 69 B7 2019 .

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Price management : strategy, analysis, decision, implementation / Hermann Simon, Martin Fassnacht. by
  • Simon, Hermann [autor]
  • Fassnacht, Martin [autor]
Edition: 1st edition
Material type: Text Text; Literary form: Not fiction
Publisher: Cham, Switzerland : Springer Nature Switzerland, [2019]Copyright date: ©2019
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5417 .5 S55 2019.

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El plan de marketing en la práctica / José María Sainz de Vicuña Ancín. by
  • Sainz de Vicuña Ancín, José María [ autor]
Series: Libros profesionales de empresa
Edition: 22ª edición revisada y actualizada
Material type: Text Text; Literary form: Not fiction
Language: spa Original language: eng Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2018
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .1265 S334 2018.

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