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Marketing internacional / Philip Cateora, John L. Graham ; tr. Celia Ascencio Lara, María Isabel Pérez de Lara Choy y Susana Pontón Becerril by
  • Cateora, Philip R
  • Graham, John L
  • Ascencio Lara, Celia
  • Pérez de lara Choy, María Isabel
  • Pontón Becerril, Susana
Edition: 10a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México McGraw-Hill Interamericana c2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009.5 C35.2001.

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International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin/McGraw-Hill c1999
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009 5 C358 1999.

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Marketing internacional by
  • Cateora, Philip R
  • Santacruz Moctezuma, Lino [tr.]
Edition: 8a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009 5 C35 1997.

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