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Marketing de servicios : personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción, Leticia Esther Pineda Ayala. by
  • Lovelock, Christopher H
  • Wirtz, Jochen
  • Pineda Ayala, Leticia Esther
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México Pearson Educación Prentice Hall 2009
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .122 L6818 2009, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).

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Estadística / Mario F. Triola ; traducción Leticia Esther Pineda Ayala ; revisión técnica Roberto Hernández Ramírez. by
  • Triola, Mario F
  • Pineda Ayala, Leticia Esther
  • Hernández Ramírez, Roberto
Edition: 10a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México Pearson Educación 2009
Availability: Items available for loan: Biblioteca Pedro Arrupe (6)Call number: QA 276 .12 T7618 2009, ...

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