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Comercio y marketing internacional / Alejandro E. Lerma Kirchner, Enrique Márquez Castro. by
  • Lerma Kirchner, Alejandro Eugenio [ autor]
  • Márquez Castro, Enrique [ autor]
Edition: Quinta edición
Material type: Text Text; Literary form: Not fiction
Publisher: Ciudad de México Cengage Learning [2020] ©2020
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009 .5 L47 2010.

MKTG : marketing / Charles W. Lamb, Joe F. Hair, Carl McDaniel ; traducción: María del Pilar Carril Villarreal, Consuelo García Álvarez. by
  • Lamb, Charles W [ autor]
  • Hair, Joseph F [ autor]
  • McDaniel, Carl D. 1941- [ autor]
  • Carril Villarreal, María del Pilar [ traductor]
  • García Álvarez, Consuelo [ traductor]
Edition: Octava edición
Material type: Text Text; Literary form: Not fiction
Language: spa Original language: eng
Publication details: México Cengage Learning [2019] ©2019
Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HF 5415 L3518 2019, ...

Estrategia de marketing / O.C. Ferrell, Michael D. Hartline ; traducción: Mara Paulina Suárez Moreno, Jorge Alberto Velázquez Arellano ; revisión técnica. María de los Ángeles Ramos Solano. by
  • Ferrell, O. C [autor]
  • Suárez Moreno, Mara Paulina [traductor]
  • Velázquez Arellano, Jorge Alberto [traductor]
  • Ramos Solano, María de los Ángeles [revisor técnico]
Edition: Sexta edición
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México, D.F. Cengage Learning ©2018
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .13 F4718 2018.

MKTG : marketing / Lamb, Hair, McDaniel ; traducción Pilar Mascaró Sacristán, Mara Paulina Suárez Moreno. by
  • Lamb, Charles W [autor]
  • Hair, Joseph F [autor]
  • McDaniel, Carl D [autor]
  • Mascaró Sacristán, Pilar [traductor]
  • Suárez Moreno, Mara Paulina [traductor]
Edition: Séptima edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México Cengage Learning 2014 ©2014
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 L3518 2014.

Estrategia de marketing / O.C. Ferrell, Michael D. Hartline ; traducción, Magda Elizabeth Treviño Rosales, Ma. del Pilar Carril Villarreal ; revisión técnica, Francisco Javier Meza Canales ; Percy S. Marquina. by
  • Ferrell, O. C [autor]
  • Hartline, Michael D [autor]
  • Treviño Rosales, Magda Elizabeth [traductor]
  • Carril Villarreal, Ma. del Pilar [traductor]
  • Meza Canales, Francisco Javier [revisor técnico]
  • Marquina, Percy S [revisor técnico]
Edition: Quinta edición
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Australia ; México, D.F. Cengage Learning ©2012
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .13 F4718 2012, ...

La esencia de la estrategia de marketing : la estrategia a partir del consumidor / Ricardo Homs. by
  • Homs Quiroga, Ricardo
Material type: Text Text; Literary form: Not fiction
Publication details: México Cengage Learning ©2011
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .13 H65 2011, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).

Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisión técnica: Ma. de los Ángeles Ramos Solano, Irma López Espinosa, Roberto Garza-Castillón Cantú. by
  • Lamb, Charles W
  • Hair, Joseph F [autor]
  • McDaniel, Carl D [autor]
  • Mesa Staines, Guadalupe [traductor]
  • Mauri Hernández, Martha Elsa traductor
  • Ramos Solano, María de los Angeles [colaborador]
  • López Espinosa, Irma [colaborador]
  • Garza Castillón Cantú, Roberto [colaborador]
Edition: 8a ed.
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México Cengage Learning ©2011
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 L35 2011.

Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
  • O'Guinn, Thomas C [autor]
  • Allen, Chris T [autor]
  • Semenik, Richard J [autor]
Edition: Cuarta edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México Cengage Learning c2007
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5821 O4818 2007.

Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl D
Edition: 8a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México Cengage Learning c2006 [Reimp. 2008]
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 L35 2006, ...

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