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Marketing research / David A. Aaker, V. Kumar, George S. Day by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons c2004
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 2 A34 2004.

Construir marcas poderosas / pról. por Roberto M. Alvarez del Blanco by
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona, España Gestión 2000 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 69 B7 A35.2002.