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La estrategia según Trout : capturar mentes para conquistar mercados / Jack Trout ; Raúl Peralba coautor de la versión española. by
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Madrid McGraw-Hill 2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .13 T7618 2005.

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Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; trad. Karla Ivonne Sáinz de la Peña Alcocer by
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México McGraw-Hill c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5827.2 R54.2002.

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Differentiate or die : survival in our era of killer competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Estados Unidos : John Wiley & Sons, 2000
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 T727.

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