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Administración de servicios : estrategias para la creación de valor en el nuevo paradigma de los negocios / Christopher Lovelock, Javier Reynoso, Guillermo D\2019Andrea, Luis Huete, Jochen Wirtz ; traducción, Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Jaime Gómez Mont Araiza ; colaboración técnica, Karla Verónica Cabrera Martínez. by
  • Lovelock, Christopher H [autor]
  • Sánchez Carrión, Miguel Angel [traductor]
  • Mascaró Sacristán, Pilar [traductor]
  • Cabrera Martínez, Karla Verónica [editor]
  • Gómez Mont Araiza, Jaime [traductor]
  • Reynoso, Javier [autor]
  • D'Andrea, Guillermo [autor]
  • Huete, Luis [autor]
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México Pearson Educación de México 2011
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .122 S4718 2011, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).

Marketing de servicios : personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción, Leticia Esther Pineda Ayala. by
  • Lovelock, Christopher H
  • Wirtz, Jochen
  • Pineda Ayala, Leticia Esther
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México Pearson Educación Prentice Hall 2009
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .122 L6818 2009, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).

Services marketing : peple, technology, strategy / Christopher H. Lovelock by
  • Lovelock, Christopher H
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey Prentice Hall c2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L68 2001.

Mercadotecnia de servicios by
  • Lovelock, Christopher H
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Prentice-Hall : Pearson Educación : Addison Wesley, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L684 1997.

Services marketing by
  • Lovelock, Christopher H
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : Prentice-Hall, 1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L68 1996.

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