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Administración de la mercadotecnia multinacional : lecturas y casos by
  • Buzzel, Robert D, 1933-
  • Quelch, John A., coaut
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wilmington, Delaware : Addison Wesley Iberoamericana, 1992
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009 5 B8.

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Mercadeo en la era electrónica / Simposio de investigacion- by
  • Buzzel, Robert D., 1933- [comp.]
  • Arias de Hassan, Adriana [tr.]
Series: Norma Empresas y Empresarios
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Colombia : Norma, 1988
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.122 M418.

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Marketing by
  • Matthews, John B
  • Buzzel, Robert D., 1933-, coaut
  • Levitt, Theodore, coaut
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona : Hispano Europea, 1970
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M36.

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