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Internet, phone, mail, and mixed-mode surveys : the tailored design method / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian.

By: Contributor(s): Material type: TextTextPublication details: Hoboken Wiley 2014Edition: Fourth editionDescription: xvii, 509 páginas ilustraciones, tablas 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 978-1-118-45614-9 (encuadernado)
Uniform titles:
  • Internet, mail, and mixed-mode surveys
Subject(s): Additional physical formats: Online version:: Internet, phone, mail, and mixed-mode surveysLOC classification:
  • HM 538 D55 2014
Contents:
Machine generated contents note: Preface Chapter 1: Sample surveys in our electronic world -- Chapter 2: Reducing people's reluctance to respond to surveys -- Chapter 3: Covering the population and selecting who to survey -- Chapter 4: The fundamentals of writing questions -- Chapter 5: How to write open and closed ended questions -- Chapter 6: Aural versus visual design of questions and questionnaires -- Chapter 7: Ordering questions and testing for question order effects -- Chapter 8: Telephone questionnaires and implementation -- Chapter 9: Web questionnaires and implementation -- Chapter 10: Mail questionnaires and implementation -- Chapter 11: Mixed-mode questionnaires and survey implementation -- Chapter 12: Responding to societal change and preparing for what lies ahead.
Summary: "The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website."-- Provided by publisher.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HM 538 D55 2014 (Browse shelf(Opens below)) Available 093939

"The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website."-- Provided by publisher.

Revision of the author's Internet, mail, and mixed-mode surveys. Hoboken, N.J. : Wiley & Sons, c2009.

Incluye referencias bibliográficas (páginas 469-490) e índice.

Machine generated contents note: Preface Chapter 1: Sample surveys in our electronic world -- Chapter 2: Reducing people's reluctance to respond to surveys -- Chapter 3: Covering the population and selecting who to survey -- Chapter 4: The fundamentals of writing questions -- Chapter 5: How to write open and closed ended questions -- Chapter 6: Aural versus visual design of questions and questionnaires -- Chapter 7: Ordering questions and testing for question order effects -- Chapter 8: Telephone questionnaires and implementation -- Chapter 9: Web questionnaires and implementation -- Chapter 10: Mail questionnaires and implementation -- Chapter 11: Mixed-mode questionnaires and survey implementation -- Chapter 12: Responding to societal change and preparing for what lies ahead.

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